Paid Acquisition
Strategy and media buying tuned to your unit economics, watched daily.
Platforms: Meta & Google
- Account audit & strategy
- Campaign build & scaling
- Audience & offer testing
- Daily optimization
What I Run
The whole engine. One experienced operator.
Strategy, media, creative, funnels and landing pages, built and run end to end. Not a team of juniors relaying your account. The operator who pitched you is the one doing the work.
01 — What I Run
Three systems, run as one, by the person on this page.
Paid acquisition, funnels and pages, creative and offer. Built and run by the same hands, never handed off.
Funnels & Pages
The architecture your click lands on, built and tested end to end.
- Funnel architecture
- Landing page builds
- Conversion tracking
- A/B testing
Creative & Offer
Hooks, angles and offer positioning that earn the click, then the sale.
- Ad creative & copy
- Hooks & angles
- Offer positioning
- Creative testing
02 — Who It’s For
Two kinds of business I run the numbers for.
Coaches & Course Creators
Webinar, VSL and call funnels run to the metric your business actually lives on, not vanity reach. Spend is judged on what it books, not what it impresses.
- Cost per booked call
- Show rate
- Webinar, VSL & call funnels
Ecommerce & DTC
Profitable scale measured the way operators measure it, with creative delivered fast enough to keep the account from fatiguing.
- MER & contribution margin
- Creative velocity
- New-customer CAC
Best fit for businesses spending $100K+/mo on paid.
03 — The Model
How the engagement actually works.
No onboarding maze, no roster behind a curtain. Three steps from the first call to a running account.
The Tier1 Assessment
A live teardown of your account. You leave with a Leak Map and a straight answer on whether this is a fit, or not.
Build & launch
The engine goes live. Campaigns, funnels and creative built and delivered, usually within a week of the green light.
Run daily
One experienced operator on the tools every day. Changes delivered in hours, not after a chain of approvals.
04 — Why One Operator
A retainer buys a team. This buys the work.
A five-figure retainer feels like buying a team. Run the math and you bought an org chart.
$0
experienced operator on your account, under the agency model
What this model buys
- Who runs itOne operator who knows your account cold
- Your feePays for work, not headcount
- SpeedChanges delivered in hours, not the relay
- AccountabilityThe person who pitched you runs your ads
The Difference
One operator, on the tools, every day. No relay. No markup. No waste.
05 — Questions
The things you’re already wondering.
Can one person really replace an agency team?
Most of an agency team is overhead: account managers relaying messages, juniors doing the actual button-pushing, a senior who sold you and then disappeared. Strip that out and the real work is one experienced operator running the account. That is what you get here, without the layers in between.
Is this more expensive than an agency?
No. You are not funding a building full of people, so the fee is for the work, not the headcount. The roster stays small on purpose, which is also why I can charge less than the agency that put a junior on your account.
Do you know my niche?
The mechanics of paid acquisition do not change much between niches. What changes is the offer and the customer, and that is what the Assessment is for. A decade across brands like AG1, Mattel and 3M, plus coaching and ecommerce accounts, means I have seen most of the patterns before. If I have not run your exact niche, I will tell you on the call.
What happens if you’re unavailable?
The roster is kept small so no account is ever stranded. Spend is monitored daily, you have a direct line, and nothing is built in a way that only I can read. If I am out, the account is documented well enough that it keeps running and nothing breaks while I am away.
Is the call a pitch?
No. It is a live teardown of your account, and you leave with a Leak Map whether or not we work together. If it is not a fit, I will say so on the call. No deck, no follow-up sequence, twenty minutes.
What do you need from me to start?
Access to your ad accounts and analytics, the numbers behind your offer, and a clear read on the metric you actually care about. From there I build. The less you have to manage, the better this works, so the lift on your side stays light.
One operator, your whole engine, run by the person who actually knows how.