The teardown
Twenty minutes, screen shared, in your live account. I run the five checks in order and say what I see. No slides, no recap email written by someone who was not on the call.
Output: a one-page Leak Map
The Method
No discovery call. A live teardown.
Most first calls are twenty minutes of qualifying questions you have answered four times already. This one is twenty minutes inside your ad account, screen shared, with the leaks named out loud.
01 — The Leak Map
Five places the money usually goes.
Every account I open leaks somewhere. After a decade of them, the leaks cluster. These are the five I check first, in this order, on the call.
The check
Order run
Campaign structure
01
Creative fatigue & volume
02
Tracking & attribution
03
The landing path
04
Budget allocation
05
Structure first, because everything downstream is measured through it. A badly split account cannot tell you which creative works, which means every decision after that point is a guess dressed as data.
Then creative, because it is the only lever with real range left. If the account has been running the same four assets for two months, the auction has already priced that in.
Then tracking, because half the accounts I open are optimizing toward an event that fires wrong. That is not an optimization problem, it is a measurement problem, and no amount of bidding fixes it.
Then the page and the budget, which are the two easiest things to change and the two most often left alone.
20 minutes
and you keep the Leak Map either way
02 — Start To Running
Five moves, no ceremony.
03 — Week One
What the first seven days actually look like.
No onboarding portal, no kickoff deck, no thirty-day discovery phase. Access on Monday, changes live inside the week.
Access and audit
Ad accounts, analytics, page builder, and your real numbers. I read the last ninety days properly before touching anything, then write down what I expect to find.
Structure and tracking
The account gets rebuilt into something readable and the events get fixed. This is the unglamorous part that makes every later decision worth making.
First creative live
A first batch of hooks and angles goes in against a stated hypothesis, with the page they land on already handled. From here the cadence starts.
04 — Operating Rules
Four rules I will not break.
One operator, start to finish
The person on the call is the person in the account. Nothing is handed to a junior, an offshore pod or a contractor you never meet.
Delivered in hours, not sprints
There is no ticket queue because there is nobody to hand the ticket to. Decisions made in the morning are usually live the same day.
You own everything
Accounts, pixels, pages, creative files and copy. Built in your name, on your domains, under your billing. Leaving costs you nothing but the notice period.
The number comes first
Every recommendation is tied to the metric your business lives on. If a change cannot be argued against cost per booked call or contribution margin, it does not get made.
The Method, In One Line
Find the leaks in twenty minutes. Rebuild the account so it can be read. Then compound it, daily, with the same hands that found the problem.
Open the account on the call. Leave with the map, whatever you decide next.