The Operator

You’re not hiring an agency. You’re hiring the person who’d be doing the work anyway.

A decade of paid acquisition for brands you know, now run directly for a small roster of coaches and ecommerce founders.

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01 — The Story

A decade on the inside. Now run direct.

Greg, experienced growth operator and founder of Tier1 Marketer, in his office — Greg · Experienced Operator

The decade

I ran paid acquisition for brands you already know.

For ten-plus years I sat inside top performance agencies, running paid acquisition on accounts like Mattel, AG1, 3M and Miracle-Gro. More than $250M in lifetime ad spend has passed through my hands, and along the way I trained over 3,000 marketers to do the work.

The problem

I watched the agency model fail clients up close.

Agencies sell you their best people, then hand your account to a junior. The retainer funds the building, the layers, the overhead, not the work on your campaigns. And the senior who pitched you, the one you trusted, quietly disappears after the kickoff call.

The model

So I do the opposite.

One experienced operator runs the whole engine: strategy, media, creative, funnels. No relay between departments. No markup on a junior’s time. A small roster, by design, so the person who pitched you is the person who runs your ads every day.

The Principle

I do not sell you a team. I do the work myself, end to end, the way I would for my own money.

$400K+ Monthly ad spend under management

10+ Years running paid acquisition

$250M+ Lifetime ad spend managed

3,000+ Marketers coached and trained

02 — How I Work

Four rules I will not break.

The person who pitched you runs your ads

No handoff to a junior. The experienced operator in the room is the one on the account, every single day.

You pay for the work, not the building

No account managers, no layers, no overhead baked into your fee. Your money buys output.

Changes delivered in hours, not change-request queues

When the data says move, it moves the same day. No tickets, no relay, no waiting on a status update.

A small roster, by design

I take on a handful of accounts at a time so each one gets an experienced operator’s full attention, not a fraction of it.

Trusted On

The accounts that built the judgment. The same hands, now on a roster your size.

You wanted the work done well, by someone who actually knows how.

No pitch · No deck · 20 minutes

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